3 Easy Steps To A Quick Cover Letter Makeover

One of the most common questions asked of job search experts is, “Do I really need a cover letter?” To set the record straight, yes, a cover letter is necessary. The cover letter influences the reader’s first impression of you. It serves to sell you as a viable candidate or it knocks you out of the running. RELATED: 7 Examples Of Fresh New Ways To Start Your Cover Letter Do you recycle the same old cover letter year after year? Perhaps you use a drab template stating “your enthusiasm for the position” and “my resume is attached for your consideration.” (Yawn.) Then there are the lackluster 600-word essays that are rarely read. Time for a cover letter makeover! Follow these three easy steps to a fabulous cover letter.

Step 1: Analyze The Opportunity

Review the job posting or information on the employer’s website. Determine the requirements of the job. Do you possess the education, skills, and experience for this opportunity? Make note of those basic requirements specific to that particular opportunity. This is the content for your opening paragraph. You may think this is a no-brainer. Well, many candidates miss the mark by starting with a generic opening paragraph. Present yourself as a worthy candidate by stating the position to which you are applying (or department). Support this with how you meet the basic requirements in terms of education and experience.

Step 2: Own It And Sell It

The next step is to explain why you are a match. Based on what you have learned about the company and the job opportunity, identify your top skills. Prove those skills by citing a top accomplishment. Include the scope of your responsibility to drive home the trust your former employers had in you. Brainstorm to uncover these valuable selling points. What you share may vary slightly based on the job opportunity. For example, one employer may value international experience and another may want an expert in the Midwest U.S. market. The secret to a strong second paragraph is to sell the skills most needed by the prospective employer.

Step 3: Drive The Next Step

Step three is the easiest step, but just as important as the first two. The last paragraph is where you wrap it up by identifying next steps. In most cases your best strategy is to commit to making a follow-up call and fulfilling on that commitment. Offer to provide additional information as needed and always thank the reader for considering you for the position. You can see from the steps above that most of the effort involves the research and analysis of the job opportunity and your assets. After you have identified the employer’s needs and your value, you are simply communicating your value to assert yourself as the ideal candidate. Follow the above steps and use this cover letter formula to execute a successful cover letter makeover. This post was originally published on an earlier date.

Related Posts

5 Key Steps To A Cover Letter That Opens Doors Does Your Cover Letter Make These 5 Critical Mistakes? 7 Examples Of Fresh New Ways To Start Your Cover Letter   Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less