These days, the term "branding" doesn’t just apply to businesses. With a tell-all Facebook proﬁle and a, shall we say, "dynamic" Twitter feed, you’ve got your own brand, too. It can be a real hazard when job hunting if your presence is focused more on the social aspect of social media, as employers may not ﬁnd those photos of your drunken weekend as amusing as you do. However, online platforms can also be the perfect place to build your personal brand. Using business marketing tips as our inspiration, let’s take a look at a few ways you can best showcase your skills with social media:
Google+Google+ is one of the fastest growing social networks. It’s a nice blend of social and business, and it’s a little more casual than LinkedIn but it's not so relaxed as Facebook or Twitter. If you’re new to the platform, we recommend starting with a guide to Google+, as the platform offers a number of features that are unique and compelling but that may require a little guidance to master. Use the site as a portfolio. Other than Pinterest, there are few social media sites as visually pleasing at G+. As such, consider varying your feed between shared articles, updates, and examples of your work. Adding images to your links will greatly improve the viewer’s experience, making them much more likely to click on the material provided. Network in circles. One of the most useful tools on Google+ is Circles, a feature that allows you to easily organize your contacts into different groups and control privacy settings for each one. This makes it easy to funnel articles and status updates to the people to whom they’re most relevant at exactly the right time — an important feature, as there’s no use spamming people who aren’t engaged with what you have to say. Host a Hangout. Another great G+ feature is Hangouts. This feature is kind of like Skype but way better in that you can hang out with a number of people at a time and there are plenty of extra features, like games and special effects. You could host a Hangout just to broadcast your job search, but a much better idea is to, say, host a panel with former colleagues and industry experts in which you discuss the issues most pressing to your industry. This will establish your reputation and personality in a much more powerful way than even a resume can do.
The TakeawayLike it or not, every job seeker has a digital footprint — one that employers are sure to ﬁnd. But that doesn’t have to mean a loss of control. With a little forethought, social media can be one of the best places to build your personal job and land yourself a job. Enjoy this article? You've got time for another! Check out these related articles:
- Tips For Making Your Online Image Employer-Ready
- 10 Ways To Build Your Brand Reputation Online
- Managing Digital Dirt Online