Let’s pretend you’re a salesperson for a minute. As a successful salesperson, you know that trying to sell a niche product to a list of quality, generally interested leads will result in more sales than trying to sell your product to a random list of individuals, right? Well, the same concept applies to recruiting top talent. Did you know that 75% of the talent pool is comprised of passive job seekers? These are employees who are satisfied with their jobs but would be open to new opportunities if presented to them. Basically, that means an overwhelming majority of your target candidates aren’t actively looking on job boards, which means that they’re not seeing your job postings. That’s a whole lot of leads that are going untouched! So, what’s the solution here?
Employment Branding: The Solution To Your Job ‘Selling’ ProblemEmployment Branding is a cutting-edge recruitment strategy that’s being adopted by major companies such as Zappos, Facebook, and Google. It engages a company’s target job candidates by showcasing its culture, values, and work. Basically, it piques the interest of the candidates your company WANTS, and filters out the candidates who aren’t a good fit. Employment Branding is an effective way to acquire the interest of the right kind of talent (leads) and drive them to your job opportunity (your niche product).
Here’s How It Works...So, how does it work? It’s simple: You tell your company story. Why is your organization so great? What makes it unique? Who works there? Why should your target audience CARE? Once you have all of this good stuff, you showcase your stories online. Here are a few examples of Employment Branding stories:
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