Career Truth #1: Brand Or Be Branded
Several people have told me lately they don’t care about their online career identity. This is what they think...
“I should be able to do what I want.”
“My life shouldn’t be judged by employers based on what they see on the web.”I say this: brand or be branded. You can either make sure people "hear what they see" in a way that boosts your credibility. Or, you can ignore your online presence and be seen as A) non-existent and unimportant, or perhaps even worse, B) the Dennis Rodman of the Net.