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Are You Wasting Your LinkedIn Account?

Do you have a LinkedIn account just for the sake of having a LinkedIn account? If so, you're not alone. Many people create a LinkedIn profile, fill out the basic information, and never touch their profiles again. That's a BAD strategy. Here's why...


The problem with this approach is that you don't take the time to learn how to navigate or leverage the service to your advantage.

LinkedIn can be a valuable resource for those looking for new career opportunities. There's an option in the service's security settings that allows the user to let recruiters know that they are open to new opportunities.

Even if you're happy in your career, you never want to close yourself off to new and exciting possibilities. In addition to career opportunities, LinkedIn is beneficial for networking and meeting new contacts to exchange ideas.

Want to win on LinkedIn? Here's what to do...

via GIPHY

It's hard to get noticed if you don't stand out. Here are a few things you can do to leverage your LinkedIn profile:

Be active. Remain active on LinkedIn by consistently posting content about your industry and company. Posting relevant information about your profession helps to reinforce who you are as a professional and shows that you are engaged in your career.

Create a schedule. Create a content calendar for your page that reminds you to post so you don't fall behind.

Get visual. Help your content stand out by making sure it's visual. Free online tools like Canva can assist you with graphics and images for your posts.

Brag a little. You should also feel free to brag about yourself when the opportunity presents itself. If you or your company win an award or recognition for work in the field, that information should be shared on your page for branding purposes.By remaining active, and sometimes having fun, you can easily make your LinkedIn page work to your advantage. No longer will it sit idly by wasting away.

Stay up-to-date. Make sure you update your profile regularly. Whether you change out your photo, update your Experience section, or spice up your Summary, keep up with it so you don't have to do a full overhaul later on.

For more LinkedIn tips, check out the videos below.

What you need to know about LinkedIn

It's pretty easy to remain relevant on LinkedIn, it just takes a little effort.

Get your LinkedIn account in order

There are many easy steps you could take to spice up your LinkedIn account, you'll barely break a sweat.

How LinkedIn could help you score a job interview 

Changing a few settings and account headline could be all that's standing in the way between you and a job interview.

LinkedIn is just one of many social media platforms that may impact your job search.

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