(function() { var cookie = 'rebelmouse_abtests='; cookie += '; Max-Age=0'; document.cookie = cookie + '; Path=/; SameSite=None; Secure'; })();

With the current record-low unemployment, companies are having more difficulty finding the best talent. The right workplace culture can be a huge selling point.


On the flip side, culture is equally important to retain your best employees. Without a positive workplace culture, companies risk high absence rates, turnover and low retention rates, a lack of innovation, poor customer service scores, low sales, etc.—all of which can lead to profitability issues.

According to David Sturt, Executive Vice President of O.C. Tanner and bestselling author, there are six aspects of culture that people look for in a great place to work.

The Six Important Aspects Of Workplace Culture

Executive talking to his employees about the importance of workplace culture

1. Purpose means connecting employees to your organization's reason for being or the difference you make in the world.

2. Opportunity means providing employees the ability to learn new skills, develop, and contribute.

3. Success means giving employees the opportunity to innovate, do meaningful work, and be on winning teams.

4. Appreciation means acknowledging and recognizing employees' outstanding work and unique contributions.

5. Well-being means paying attention to and constantly working to improve employees' physical, social, emotional, and financial health.

6. Leadership means connecting employees to purpose, empowering them to do great work, and creating a sense of camaraderie.

Assessing Your Company's Workplace Culture

Employees working for a company with great workplace culture

Here's a brief self-assessment to help you understand your situation:

Do your employees have a clear understanding of what your organization's purpose, mission, and values are?

  • If not, build a communication plan for constant reinforcement that includes communication vehicles such as your website, regular emails, blogs from leaders and employees, signage throughout your offices, etc. Make sure this is the introductory section of your onboarding.

Would your employees say they learned something new on the job in the past year?

  • If you cannot provide in-house development, provide an allowance per employee to learn new skills, both hard and soft, from external sources.

What are your leaders doing to help their team members?

Does your leadership acknowledge good work?

  • If not, they should be offering detailed feedback, not just a pat on the back, and they should be asking what it will take to repeat that success.

Do you offer well-rounded programs that meet all facets of your employees' health?

  • The one that is most often missed is their financial well-being. Offer classes through an external source or an allowance to provide this education.

Do your leaders truly know and understand what work their employees are doing, supporting them along the way, and know their strengths?

  • Leaders should meet with each of their team members one-on-one for 15 minutes each week. This should be their time. Your team members are your priority.

What Executives Need To Know About Workplace Culture

The self-assessment above is a good place to start. If your culture is contributing to any of the risks mentioned in the opening above, a deeper assessment, such as a SWOT analysis might be in order.

From there, a strategic plan can be developed and the work can begin on improving your culture and ultimately, your organization's performance. Build a task force of employees from all levels to assist with this, gain their buy-in, and have them become ambassadors for the changes that will be coming.

Keeping employee involvement, looking for opportunities to innovate, and focusing on continuous improvement will ensure that your organization is truly seen as a great place to work!


Need help with your executive job search? Join our career growth club today and get access to one-on-one career coaching, resume and cover letter reviews, online tutorials, and unlimited networking opportunities—all in your back pocket!

If you want FREE career advice in your inbox, subscribe to our newsletter The Daily Dose!

Learn how to land a career you love

If the stress of juggling school, work, and family is making life difficult, you are not alone. According to a recent study on college employment, 43% of the nation's full-time college undergraduates and 81% of part-time undergraduates worked while getting a degree. Not surprisingly, time shortage is one of the biggest reasons for students dropping out before completing their degree. So how do you make sure that you stay the course?

SHOW MORE Show less

Whether you're new to LinkedIn or you're a seasoned user, connecting with new people can be a challenge, especially when you're not sure what to write in your LinkedIn invitation. You might be tempted to use the generic "I'd like to add you to my professional network on LinkedIn" template, but beware! By not personalizing your message, you could lose a precious opportunity to network.

SHOW MORE Show less

TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.

SHOW MORE Show less