How To Present Your Strengths Effectively During An Interview

Throughout your career search, you will (hopefully) have the opportunity to showcase your candidacy in multiple job interviews. Considering it takes an average of seven interviews to win one job offer, it’s imperative that your performance is exceptional enough to propel you to the next level. How can you best present your strengths during an interview to earn a call-back? Related: Don’t Ask These Questions During An Interview Let’s concentrate on three key ways you can present your strengths effectively during an interview.

1. Begin the interview with a stellar “Tell me about yourself” reply:

Even if you’re never asked this question directly, you will find an opportunity to introduce your background to the interviewer early in the discussion. The ideal way to do so is with a one- to two-minute summary of your:
  • Scope of experience: Give the interviewer a succinct overview of the breadth and depth of your work history.
  • Career brand: Describe your career brand in a few sentences. The key is to focus attention on the elements of your background that make your candidacy stand out.
  • Leadership style: If you are applying for management or executive roles, make sure you briefly describe your leadership style. If you are not, focus on your communication style instead. In either case, give the interviewer the opportunity to see you through the eyes of those you’ve worked with in the past.
  • Personality: Select 1 to 2 exceedingly well-though-out adjectives to describe your personality.
  • Pedigree credentials: Have you worked for industry-leading firms or completed sought-after specializations? Have you earned a degree from a well-respected institution? These kinds of credentials are part of your brand and deserve to be highlighted early in the interview.
  • History of impacts: A critical part of your brand is the sum total of the impacts you’ve had on employers you’ve worked with throughout your career. If you’re in sales, for example, it might be the total amount of sales you’ve generated career-long. If you’re in an executive role, it may be the total revenue you’ve influenced and/or the total cost savings you’ve generated career-long.
  • Complimentary template: Take a look at this “Tell me about yourself” template I recently published on my blog. You might want to bookmark it for future use.
Sharing these kinds of big picture details early in the interview helps make sure that you have conveyed the most important elements of your candidacy early on. It also helps “seed” the interview with things you would like the interviewer to ask you more about, which in essence allows you to gently guide them toward key facets of your brand.

2. Prove your value via behavior-based success stories:

The most popular form of questions asked by recruiters and employers these days call for a storytelling response. Known as behavior-based interviewing, this style of questioning asks you to prove your capabilities by describing past examples. When writing resumes and other career communications tools, career management professionals refer to these stories by an acronym such as PAR/CAR, which stands for problem, situation or challenge | actions | results. The idea is simple: Prove your skill by telling your listeners about a problem you faced on the job, describing how you resolved it, and noting the specific quantifiable results you achieved. The smart job seeker will prepare six to eight success stories in this format and practice relating each one to different questions. For example, a success story about your turnaround of a team could be used to document your leadership, change management, and strategic planning strengths by emphasizing different aspects of your actions or results. If you invested in getting your resume written by a professional, then you already have some success stories defined. This means you can use your resume as an “agenda” for the interview:
  • Comb through each phrase and sentence of your resume to ensure you are prepared to answer any and all questions raised by interviews.
  • Expand on the bulleted achievements noted in your resume by crafting verbal versions of them to share in your job interview.
  • Include journalistic details in your interview success stories by telling your listener what you did, how you did it, why it was necessary, when you did it, and who you did it for/with.

3. Use visuals to demonstrate the match between the company’s needs and your strengths:

A great way to showcase your strengths in an interview is to share a PowerPoint or other slideshow that highlights your experience, brand, and value in eight to ten slides. By leveraging charts, graphs, diagrams, and succinct facts you can prove your prospective value to the interviewer in ways that will set your candidacy apart from other job seekers.
  • Prove the match between you and the job at hand by summarizing their needs and the qualifications they seek with your strengths and experience.
  • Keep your bullets and text crisp and to-the-point. Say more with fewer words.
  • Use color to highlight your message rather than detract from it.
If you’re interviewing with a group of people, see if you can arrange to present your slideshow during your interview. If that’s not possible or you’re being interviewed by one person, it’s fine to offer slide handouts instead – just make sure you still present your slides verbally so you can stress the points you think are most critical to drive home. As you can see, there are myriad ways a job seeker can highlight their strengths during an interview. With a little reflection and a bit of preparation time, you can sell your strengths via polish, proof, and practice. This post was originally published on an earlier date.

Related Posts

6 Secrets For Crushing Job Interviews How To Answer Brainteaser Interview Questions 3 Tips For Preparing For A Job Interview

About the author

A 15-time, award-winning resume writer, Cheryl Lynch Simpson serves mid-career to senior executives as a credentialed resume writer (ACRW), LinkedIn strategist (COPNS), and Get Clear, Get Found, Get Hired (G3) coach. Like her advice? Check out her website, for a complimentary copy of her popular Polish Your Profile LinkedIn presentation, or follow her on Twitter!   Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less