Day in and day out, I get e-mails from prospective clients in need of resume assistance, which I welcome as a service provider in this area. But a lot of times, after I get this message, I have to start an elaborate dance with them because they have put their job search in complete jeopardy. Related: 3 Areas Job Seekers Make The Biggest Mistakes What’s that, you say? It’s true. Call it comfort. Call it laziness. Call it being too busy or tired to work on looking for a new job when they get home, but many people continue (astoundingly) to conduct job searches from their current workplace. On my end, I can see that the person sent the message from their work account, and now I have to be careful – just in case the boss IS reading the e-mail when I reply back. So, I send a discreet e-mail in return, asking to take this resume service discussion offline to a personal e-mail account. Sometimes, if the person sends an e-mail with a phone number, I call the number and see if I can reach them to ask for that personal address. But I don’t leave a voicemail… simply because I don’t know who is checking their messages (possibly an assistant?) – which could also let the “cat out of the bag.” The point is that I don’t want to be the one to blow the job seeker’s cover. And I shouldn’t have to be. Nor should anyone else, for that matter. Job seekers need to be careful about getting reckless in their quest for a new job. It’s just plain good sense to take ANY job search offline and only do it during your time using your own resources, not that of your employer. So, why should you care? Do you REALLY think someone is reading your e-mails? Do you think this post is a little paranoid? Think again. Many employers have implemented spyware and keystroke monitoring software without the employee’s knowledge. The program could be sitting on your desktop, or on the company server that taps into your desktop. And yes, there are bosses who do read those messages, or set up flags with certain words that would trigger a report that goes onto the supervisor’s desktop about those keywords. Some job seekers are very aware of this software, but think that their company is too small to have spyware installed. Guess again. I once worked at a 35-person office. Thought I was safe until I was at a conference out of town and the big boss was bragging to some board members that he had just installed spyware on all the employees’ computers. So, I found out before I did something stupid that caught his attention. You’d better believe that from that moment on, I kept my work e-mail squeaky clean. So, sending an e-mail to a resume service provider, with a nice subject line of “Resume Assistance” isn’t the smartest move you can make. It boils down to basics: Don’t conduct job searches from work, stupid! Many people have gotten waaaaayyyyy too comfortable sending out personal e-mail messages from their work account. It could turn out to be the biggest tragic mistake any job seeker could make, if they care about being discreet in their search. And once the boss knows you are thinking about leaving, they might just show you the door first. This post was originally published on an earlier date.
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products