4 Mistakes Job Seekers Make With Their LinkedIn Headline
If you’re job searching, being on LinkedIn is a must! Not only can you find recent and relevant job openings, but it also opens up the opportunity for employers and recruiters to find you, for you to do research on the company and specific individuals within the organization, and for networking.
1. Don’t let it default to your current job title and company.When you don’t manually change your LinkedIn Headline, it’ll default to your current job title and employer name. While it’s alright to leave it like that, especially if you have a self-explanatory job title and work with an employer that is recognized, you can get better results when you take time to customize it. Present a Headline that’s relevant to your target audience while you make your personal brand statement. The difference is a Headline that reads: “Sales and Marketing at XYZ Company” vs. “Sales & Marketing Executive for Fortune 500 Financial Services Firm.” The latter Headline does a better job informing others of what this person does, who they do it for and in what field.
2. Present your selling point.Your LinkedIn Headline needs selling points or a value proposition that makes you stand out. What is it that makes you stand out from someone else who may hold similar skills and experience? That’s what you need to think about.
3. Pepper your Headline with keywords.If you want your profile to show up in search results, it has to have the relevant keywords others are searching for. Determine the keywords that recruiters will search for and make sure that is in the headline. In fact having the keyword multiple times increases your ranking. If a recruiter is searching for talent to fill a sales position at a pharmaceutical company that sells cancer drugs and your Headline only reads “Sales Professional,” it’ll probably show up much lower in the search results than someone with a Headline that hits on some of the keywords. A good headline might be:
Sales Executive | Pharmaceutical Sales Rep with Over 10 Years of Top Ranked Sales PerformanceNote that the word “sales” is mentioned multiple times. For more tips, read: "How To Keyword Optimize Your LinkedIn Profile."