For the third year in a row, the top ten most overused words on LinkedIn profiles have been announced. And, for the third year in a row, I'm not shocked to see all ten words break the basic rule of personal branding: stay objective.
Opinions Of Your Skills Don’t Belong On LinkedInThe ten words, as seen on this infographic, are subjective. Meaning, if you use them, you are stating an opinion of yourself. Take a look:
- Extensive Experience
- Track record
- Problem solving
Simple Test To Fix Your ProfileThe solution is to test your profile and then take out any words that aren’t fact. Here’s how you test it: simply read each sentence on your profile and then ask yourself, “Says who?” to each one. If you can’t validate it within the sentence you are using it in, then it needs to go. I used all ten of the words on LinkedIn’s list below to show you examples of how they get misused.
- I am an effective, motivated professional.
- I am creative with extensive experience.
- I have great analytical and organizational skills.
- I am responsible and innovative.
- I have a track record of problem solving.
Solution: List AccomplishmentsOnce you edit your profile, go back through and insert accomplishments that prove what you were trying to say about yourself. These would be examples of better fits:
- I have a 10 year track-record of exceeding my employer’s performance review standards.
- I have created 20+ projects in X, resulting in $_M in new revenues.
- I have completed more than 100 business analysis projects that have saved my employers $__+ in the last 2 years.
- I have managed teams of 2-50 through 15+ complete project lifecycles.
- I have worked with over 400 customers to solve implementation issues that reduced client service calls by 50%.