Professional man starts a new job
Bigstock

Personal branding. Maybe you've heard the term. Maybe you're wondering what it is, and if you really need it. The short answer? You do.


If you want to grow your career, if you want to attract employers and have recruiters knocking on your door, you need a personal brand. Here's why...

What Job Seekers Should Know About Personal Branding

@j.t.odonnell No. 1 Reason YOU Need Personal Branding! #learnontiktok #edutok #careertiktok #personalbranding #careertips #careergrowth #careermode #jobsearch #jobs ♬ original sound - J.T. O'Donnell

Think of yourself as a business-of-one. You're a service provider, right? You sell your services to an employer. And companies that make the most money and get the best opportunities have great brands. Therefore, you want to have a great personal brand so that the best employers want to hire you.

So, how do you build a great personal brand? Well, there is a step-by-step process that you use, especially tools like social media, in order to put out your message (and communicate your personal branding statement) in a way that feels normal and natural to you. I know most of you don't want to sound like a guru, and you definitely don't want to look like a narcissist. You don't have to. Personal branding is about documenting your experience so that people understand what you do for work and how you create value. And there's a very logical and easy way to do this that won't make you feel like a fraud.

Want To Learn How To Build Your Personal Brand?

Happy woman looks for a new job

Bigstock

I'm really excited to announce that I've got a special course on personal branding. For only $29, you'll get access to the full training, plus admittance to my new private community where professionals like you are learning how to become empowered in their careers so they can finally find career satisfaction. Interested in more career courses? Check out my premium course catalog!

Everyone needs a personal brand. It's not hard to build one. It's not rocket science or brain surgery. But having one can make all the difference in your career. Would you like to make more money? Would you like to work for great employers? The better your personal brand, the higher the chances you'll achieve those goals. So, go build that personal brand! I'll be here if you need any help.

Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
4 Things I Do To Earn My Leadership Every Day

A leader inspires and motivates others to do and be better. It’s about being a servant leader who focuses on the growth and well-being of others, regardless of title, bringing out the best in who they are.

Read more Show less
Featured