Professional man starts a new job

Personal branding. Maybe you've heard the term. Maybe you're wondering what it is, and if you really need it. The short answer? You do.

If you want to grow your career, if you want to attract employers and have recruiters knocking on your door, you need a personal brand. Here's why...

What Job Seekers Should Know About Personal Branding

@j.t.odonnell No. 1 Reason YOU Need Personal Branding! #learnontiktok#edutok#careertiktok#personalbranding#careertips#careergrowth#careermode#jobsearch#jobs♬ original sound - J.T. O'Donnell

Think of yourself as a business-of-one. You're a service provider, right? You sell your services to an employer. And companies that make the most money and get the best opportunities have great brands. Therefore, you want to have a great personal brand so that the best employers want to hire you.

So, how do you build a great personal brand? Well, there is a step-by-step process that you use, especially tools like social media, in order to put out your message (and communicate your personal branding statement) in a way that feels normal and natural to you. I know most of you don't want to sound like a guru, and you definitely don't want to look like a narcissist. You don't have to. Personal branding is about documenting your experience so that people understand what you do for work and how you create value. And there's a very logical and easy way to do this that won't make you feel like a fraud.

Want To Learn How To Build Your Personal Brand?

Happy woman looks for a new job


I'd love it if you signed up for Work It Daily's Power Hour Event Subscription! I look forward to answering all of your career questions in our next live event!

Get Some Leverage
Sign up for The Work It Daily Newsletter
Data Never Sleeps. How Actionable Is Your Reporting?

The business seems to be doing better, but you have reporting to show how well it's actually doing? You want to collect data and turn it into information. This allows the business to make decisions based on actionable reporting. How much business intelligence (BI) does your organization have?

Read moreShow less