Are You Doing Enough To Promote Your Brand?

Before you make a large purchase, you Google the item to see what’s out there about it, right? This product could be a game-changer for your business, but if there’s nothing out there about the product (or even worse, there are only negative reviews from disgruntled users), you will probably become skeptical and lose confidence in its value - you might even decide not to buy it altogether. Well, employers and clients do the same thing when they’re looking to invest in your services or products. It's important that you promote your brand well. Related: 3 Ways To Instantly Improve Your Online Personal Brand You could be the absolute best at what you do, but if you don’t promote your brand or your services, no one is going to know about you (or believe you’re the best, for that matter). By neglecting to maintain your brand, you’re basically giving up control of it. These days, it’s an absolute MUST to promote your brand online. People want to get to know you - and they want to do it fast. They want to be able to look you up, see your face, your experience, and your work - all from their smartphones. If you can’t provide them with that simple request, you’re basically walking away from a customer.

Social Media Is A Must...

“For professionals today, belonging to social networks is the minimum expectation,” said Charles Pooley, founder and CEO of Workfolio, an award-winning website platform. Yes, it’s better to be on social media than not being online at all. At this point, social media is sort of an unspoken requirement in the professional world. Your LinkedIn, Twitter, Facebook, and Google+ accounts have a higher priority than most results in a Google search. That’s great, but the reality is, just maintaining those platforms isn’t enough.

…But A Personal Website Gives You An Edge Over The Competition

“The hard truth is, your social profile looks like everyone else’s and isn’t impressing anyone,” said Pooley. “Many websites get viewed more than social profiles. My website gets about three times the visits that my social profiles do.” Related: 3 Reasons Social Media Isn’t Enough To Build Your Brand According to Pooley, 95% of employers conduct cyber-vetting of candidates. A personal website gives you an official home that helps them find the real you and see what you want them to see. This is an advantage that can get you ahead of the competition, and getting a jumpstart on your personal marketing will keep you ahead. “The average length of position is less than four years,” he said. “By 2020, 50% of all employment will be contract work in the United States. Personal marketing is the new must-have-skill to survive today’s career climate. We are all the Chief Marketing Officer at our business-of-one.” Having your own website or blog is a game-changer because it demonstrates that you are invested in your brand, service, and/or field of interest. Not only does it give you control over how you present yourself to the world, but it also gives you a platform to showcase your work. “There’s nothing like having your own website with custom domain that says you care about your career and, excuse the cliché, go the extra mile,” said Pooley. This post was originally published at an earlier date.

Related Posts

What’s A Personal Brand And Why Do You Need One? 10 Ways To Build Your Brand Reputation Online Clean Up Your Personal Brand   Photo Credit: Shutterstock

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!