Seth Godin wrote one of the best business books of the last decade. The book I’m referring to is Purple Cow. Related:What Taylor Swift Can Teach You About Success In Your Career Purple Cow is a metaphor for distinguishing a point of differentiation. In his book, Seth goes on to mention that if you were to drive down a farm road and you saw a field of brown cows, nothing would stand out. You wouldn’t notice one cow from the hundreds of others. However, what if you saw a Purple Cow? Your eyes would immediately light up in amazement. You would instantly notice the purple cow and you’ll do everything in your power to get a closer look. The idea behind Purple Cow is that businesses should approach their marketing in such a way that they stand out from the competition. If a business defies conventional wisdom and redefines the way they market their products and the creative that’s associated with it, they will stand out, leaving customers and prospects in awe. Apple does this better than anyone. Think about how this can be applied to your career. Your average person is just one of hundreds of millions of people looking to get a job. As employers sift through the sea of brown cows, how will you stand out from the competition? Having a distinguished degree and a slick resume isn’t going to cut it anymore. That’s no longer good enough. In a day and age in which competition for jobs is at an all-time high, you have to put tactics into place to ensure that you continue to have a seat at the table. After the Great Recession, many people spent months and years complaining about how the recession ruined their job and destroyed their lives. That very well could be true. It’s unjust and it’s unfair. However, after the dust settles, all you can do is move forward. The best way to move forward is to be preemptive. It’s time to think different. If you want to become a Purple Cow in your industry, you have to build a personal brand and market yourself in a way that goes above and beyond the mediocre tactics of the Brown Cow. That is the only way you stand a chance of getting the job of your dreams and building the career you’ve always desired.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
PowerPoint – the “stirrups” of presentations
Some people say that stirrups took the skill out of horse riding. Stirrups made it too easy for riders to stay on their horses.
PowerPoint is thought to have done the same for presentations. By organizing your ideas, thoughts, and information in a series of slides, meetings start to look the same.
PowerPoint is so ubiquitous that a meeting is almost not a meeting without some slides. Is there another way to communicate, or are we all doomed to experience “death by PowerPoint”?
There Are Alternatives
PowerPoint was invented less than a hundred years ago. Socrates, Marcus Aurelius, Martin Luther, and Einstein didn’t let their lack of PowerPoint stop them! Perhaps it’s worth looking at some alternatives.
“Live & unplugged”
If your message is straightforward and doesn’t involve too many facts and figures, why not just stand up and say it?
This was how Cicero, Demosthenes, and Churchill spoke most of the time.
To make it work, you will need to prepare your message carefully. It will force you to boil it down to the basics and concentrate on what really matters.
If you’re going to answer questions, you’ll need to know your subject well enough to be able to think on your feet. You may want to “red team” possible questions and prepare your answers to them. See “further reading” for more details!
If someone asks you to share your content electronically, you can either have a document ready with speaker’s notes or get someone to film your conversation and share the recording.
Flipcharts are an effective way to share “low-density” information visually.
They are also very useful for “co-creation,” where your presentation is more of a discussion and the output is something that you have created with your audience.
Paul Ardern, the Saatchi and Saatchi advertising legend, recommended making pitches for advertising campaign stories in this way. It allows customers to get involved in the creation process right from the start. It also demonstrates how willing you are to listen to your customers.
Sharing the results electronically is fairly easy. Simply take pictures of each completed page by phone and share them by email.
Many people present PowerPoint slides with densely written text and diagrams.
Data projectors display whatever is on the screen, so if you have already written a Word document and you know which pages you want to show, why duplicate effort by copying text onto a PowerPoint file?
If the document is a draft, it’s also possible to get peoples’ input and edit it on the fly.
It adds a touch of authenticity to the meeting. You are showing the actual document. It makes sharing the information easier and more credible since what your audience sees during the presentation is what they get.
If you’re presenting numbers, such as an ROI or a set of cost estimates or accounts, you could just show your audience the spreadsheet with the calculations on it.
The advantage of this is, once again, you can discuss with the customer how accurate your estimations are and then make adjustments on the fly. This involves the customer in the creative process which will build trust.
Some salespeople have been known to deliberately make estimated costs that might be saved, such as salaries, lower than they really are. They then let their customers correct their figures, and so the final ROI figure goes up, and it looks like the customer discovered this for themselves.
Make a video
You may expect your audience to passively consume your message, or to ask questions later.
Why not just make a video, share it electronically, and give your audience a deadline by which they must submit questions?
Video editing software is readily available and not too difficult to learn. You can use it to mix media of different formats including audio, written text, and moving images.
Once the video is complete, it’s not too difficult to share it electronically.
Do you need a presentation at all?
If you are planning to read what is on the PowerPoint to your audience and then follow up with a question-and-answer session, why not just send them the text to read before the meeting?
This will give your audience more time to “digest” the information and they can prepare questions independently without worrying about the social aspect of asking questions in front of the group.
Let’s get in touch!
Are you planning a presentation? Would you like to brainstorm alternative delivery methods? Let’s talk and see what we can put together!
Here are some more articles on the topic of presentations: