Do you know why your resume isn’t getting you a job? Because it’s not supposed to. The goal of the resume is to make people interested enough to want to meet you. That’s it. Once you approach your resume with this goal in mind, you’re likely to double your interview rate—or better! Related: 3 Steps To A Dollar-Driven Resume That Grabs An Employer’s Attention Writing your resume with the aim of getting a job is like hoping your eHarmony profile will convince someone to marry you. Not only would a quality company never make a final hiring decision based on even the best resume, your perception that they might do so can cause you to create a really bad marketing piece for yourself. Much like an over-zealous love interest who talks too much and invades your personal space, your effort to make your resume all things to all employers reeks of trying too hard. It turns off the very people you want to attract. I see this mistake manifested in resumes every day as documents that are too wordy, include irrelevant details, lack the laser focus needed to win an interview, or are otherwise off-message. You do want to move your reader to a decision, but take the pressure off yourself. You’re not asking for a job. You’re simply helping someone make a decision about whether or not they’d like to meet you.
3 Steps To An Uber-Effective ResumeHere are three simple steps you can take today to transform your resume from “inappropriate marriage proposal” into “enticing first date invitation.”
Step 1: Identify the 3 a.m. problem.With your ideal role in mind, ask yourself what keeps the decision makers up at night. Make a list of problems within your scope of influence that you’ve seen plaguing businesses. One or two will likely jump out as the most urgent.
Step 2: Present yourself as the solution to the 3 a.m. problem.Now, think about how you can solve those problems. Use the top part of your resume to acknowledge the reader’s pain and define your solution(s). For an operations executive, this might look like: Is operations bleeding your bottom line? Whether your operations are growing profits, having growing pains, or both… I can help. As a 3PL provider, consultant, and retainer-based COO, I bring startup and growth companies:
- The care and understanding of an owner
- The objectivity of a third party
- 20+ years of experience realizing double- and triple-digit improvements in logistics KPIs and profitability