Successful networkers don’t just make an effort to meet as many people as they can, they also make an effort to bring people together within their network. When you introduce two connections, your network becomes stronger and more valuable. But how do you introduce two people effectively? (Psst! Can't get hired? Watch this free tutorial.)
First, play matchmaker.First, you need to identify two people within your network who can benefit from knowing each other. Pair people up who have similar interests or goals. Or, match up two people who might be able to help each other in some way. Make an effort to help both parties with your introductions, not just one. Remember, your connections trust you to carefully screen people before you make introductions. They don’t necessarily want to be bombarded by random requests, and you need to respect that. Don’t sell out your network to just anyone!
And now, the guidelines.Here are a few quick tips for writing an introduction email to someone in your network:
- Keep it brief. You don’t need to write novel.
- Reference similarities. What do these two people have in common?
- Be specific. Provide specifics that can facilitate conversation between your connections.
- CC both parties on the email. That way, they can just hit “Reply.”