If you want a promotion, job, or career success, you have to consciously build the image you want to project. Nature abhors a vacuum. If you don’t brand yourself, others will. Abraham Lincoln once said something that applies here: “Don’t worry when you are not recognized, but strive to be worthy of recognition.” The idea of constantly striving “to be worthy of recognition” captures the essence of creating a positive personal image. People who create a positive personal image have three things in common:
- They develop and nurture their unique personal brands.
- They are impeccable in their presentation of self.
- They know and follow the basic rules of etiquette.