Forward-thinking companies recognize that professionals are now job seeking in a different way. Thanks in part to the boom of the digital age and the engagement it brings, a company’s potential candidates are spending significantly less time looking for job postings and more time reading content about employers that interest them. Related: 4 Things Veterans Need In A Company To Succeed Moreover, there’s a disconnect with the way many job descriptions state information about a company or position and the ways in which sophisticated job seekers are compelled to apply. In order to address this, companies must adapt their ways of attracting candidates. To account for the change in job seeking behaviors, companies should identify and emphasize the culture as it really exists. The goal is to create resources and experiences that allow job seekers to determine if the company culture and the life of an employee is a fit for them. When your culture resonates with a candidate, they are more inclined to seek out information about your employment opportunities and apply. Better yet, when a candidate who is aligned with your culture is hired, you’re more likely to save resources and increase retainment over time. It’s a win-win if you do it right.
May 11, 2015