Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

Job seekers are very particular about what they're looking for. It's not just about salary anymore. Job seekers want to work at companies that are passionate about their mission and have great cultures. So, how do you know if your employer branding efforts are failing to communicate these things?

Work It Daily Founder and CEO J.T. O'Donnell tackled this very issue in her 2015 LinkedIn blog "7 Signs Your Company Isn't Cool Enough To Work For." Many of the issues are still true today and are great indicators that your company's employer branding efforts are lacking. Let's take a look at a few of them.

Your Company Website Is A Fossil 


While the 1990s are making a minor comeback in fashion and music, a retro-looking website can be a major turnoff to job seekers!

No one wants to see graphics that look like they came from a Nintendo game, while struggling to find the information they're looking for. Your website needs to be visual with pictures and videos of real people doing real work at the company! The company website should also be extremely organized.

The modern job seeker isn't going to waste too much time struggling on a company website to find what they're looking for. If your competition has a better website, they'll have an edge!

Your Company's Social Media Presence Doesn't Exist 


When job seekers research a company, many go straight to social media, even before visiting the company's website. Social media is a great way to share information about your company, and share any relevant videos or articles.

Sites like Facebook, LinkedIn, Twitter, Instagram, and YouTube can all be used to further spread the message about your company and interact with customers and job seekers.

What J.T. said in her 2015 blog still holds true today: Social media is a mainstream marketing tool. Not using it today makes your company look behind the times.

It's also a good idea to make sure that your company utilizes its social media and website to show off its workforce.

Whether its employee bios, LinkedIn profiles, or employee feature articles or videos, job seekers want to know who's working at the company—particularly on the leadership team.

Your Company Doesn't Brag Enough About Its Success 


Another easy way for job seekers to research your company is just simply by Googling it and seeing what types of articles come up. Wouldn't it be nice if a news article popped up about your company being a leader in its industry, or a feature story about an award your company won?

Even better, an article from a trade publication, or Work It Daily, about your company's culture, benefits or leadership!

The best companies are all over the news and internet. If your company isn't getting showcased for its success, then top talent will assume you aren't as good as you say you are. Third-party credibility is a great way to show job seekers that you are worthy of their consideration.

Also, your company shouldn't be afraid to show of its community service and philanthropic efforts. Show off these efforts on your company website and social media.

Every company has a story to tell, it's just a matter of effectively telling it. How you tell your story could make the difference in attracting the top talent in your respective industry.

Now for some good news!

Work It Daily can help you with your employer branding efforts. We're always looking to recognize companies with great cultures, benefits and leadership through our Champion Badge Program. Sign up for the FREE program today and get some well-deserved recognition.