3 Secrets Of A Successful Online Business

We’re CAREEREALISM Media (nice to meet you!). Not familiar with us? Here’s a little background: Our company started way back in 2009 in the home of our founder and CEO, J.T. O’Donnell. It consists of two major sites, CAREEREALISM.com (free, online career advice magazine) and CareerHMO.com (virtual career coaching service). Our goal is to help job seekers connect with great employers. We’ve been recognized for our efforts on sites like Forbes, AOL, Fast Company, and Mashable, among others, and we’re growing every single day. What started out as a small career advice blog out of a living room five years ago has become a cutting-edge resource for professionals all over the world. Each and every day, we work hard to stay at the “tip-of-the curl” when it comes to content. Now that you’re up to speed, I bet you want to learn our secrets to our successful online business. Okay! Here are three things that have been important factors in the company’s success:


1. We constantly push the needle forward.

Innovation is a major part of CAREEREALISM Media’s success. We’re always looking for new, more efficient ways to both monetize our Internet-based business and serve up great, quality content to our audience. One of our most prominent initiatives has been our cutting-edge content marketing efforts. Since the very beginning of CAREEREALISM Media, we have been using storytelling as a way to both create and curate quality content for our readers, as well as monetize the online magazine. Since then, we have expanded these storytelling efforts to help connect talent with great companies. We call this Employment Branding. Today, the idea of branding companies to better meet the needs of job seekers is gaining in popularity, and we’re proud to say we were among the first few to realize its importance and initiate strategies around it. Now, we work hard to perfect the process and create better ways to connect talent with employers.

2. We hire based on potential, not just experience.

Fun fact: Five of the seven full-time employees of CAREEREALISM Media are in their mid-20s! And for most of us, this is our first full-time job. We make a point to hire for potential, not just experience. Many of us didn’t have much work experience when we first joined, but we were hired based on our drive, fresh thinking, and passion for the industry. As a result, we’ve built a team of innovators who constantly look for new ways to achieve our goals.

3. We’re not afraid of failing.

We always joke about how we need a “Fail Bell” in the office so whenever someone messes up or makes a mistake, we can ring the bell. Sounds kinda brutal, right? Well, it’s actually a really great concept. Here’s why… We’re encouraged to go big. If we make a mistake, it’s okay, because we didn’t let the fear of failing stop us from giving it all we got. That’s just the way we think here at CAREEREALISM Media. We’d rather try to create something amazing and fail rather than not try at all. Why? Because each time we fail, we learn. And each time we learn, we’re one step closer to achieving our goals.

Get To Know Us!

Does this sound like the kind of company YOU want to work for? Get to know us! Check out our CAREEREALISM Workplace Culture page. Also, be sure to check out our video below!

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