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Recently, a list of companies that have the happiest employees was circulated online. The companies were commended on their ability to promote a healthy work environment and sustaining work-life balance. Pfizer came out on top with Kaiser Permanente coming in second, followed by Texas Instruments. Looking at these lists, one wonders how these companies are able to promote such a positive productive environment for their employees.


Many would think this is due to compensation packages or other related perks. But then, is work only about earning money? Is it the most important aspect when employees join a new company? What about the other factors that play an important role in building a strong bond between the employee and the organization?

  • A bond that stems from mutual appreciation and respect of the value system that both parties shape together.
  • A bond that is dependent on many diverse factors such as recognition, open communication, and team work.
  • A bond that strengthens over time when the employee performs well.

The importance of core values is illustrated by a quote from famous author and inventor, Edward de Bono: "Effectiveness without values is a tool without a purpose."

This analogy really hits home. A purposeless tool is a worthless thing and so is a company without a campus—a culture that is formed on the basis of core principles.

Core values serve to constantly guide both the employee and the company in achieving their mutual goals, in a manner that is based on an ethical and ideological framework. Every business is different, and so are their core values. Having said that, there are some principles that are alike for all, even though they may be phrased differently.

Here are four such core values every organization should have:

1. Integrity And Ethics

Group of employees in an ethical workplace

Simply put, the two principles of integrity and ethics translate into doing the right thing, in an honest, fair, and responsible way.

Building your entire business on the foundation of honesty and integrity goes a long way into building a strong, trusting relationship with its employees, stakeholders, and customers.

A truthful conduct on everyone's part can create a strong, credible reputation of the company in the market, which is beneficial for everyone's interests.

2. Respect

Employees are respectful of one another in a meeting

Without dedicated employees, a company is nothing. Period.

Committed employees form the backbone of the entire corporation. They work together with the system in order to achieve growth and profitability.

A company has a responsibility towards its employees and, if one of its core principles is showing utmost respect to its employees, it's likely management will have a low employee turnover.

Respecting all employees means respecting their individual human rights and privacy, eliminating all kinds and forms of discrimination, whether based on religion, belief, race, ethnicity, nationality, gender or physical disability. Moreover, ensuring a safe and healthy work environment for all employees is an important part of giving respect to them.

Many organizations across the globe adopt an attitude whereby the entire company interacts together like a close knit family. Such an atmosphere helps boost the confidence of employees and makes them feel like an important, even indispensable, part of the organization.

This inspires feelings of commitment and a drive to do even better.

3. Innovation (Not Imitation)

Group of employees innovate at work

Companies that focus on being ahead of their competitors and introducing new ideas in the marketplace follow the principle of "innovation, not imitation." This is crucial if a company wants to be a trendsetter and introduce new products that consumers appreciate.

Employees in such companies are encouraged to be dynamic and come up with innovative ideas that can translate into successful products for the company. Constantly imitating others won't take the business far.

4. Drive

Ambitious employees smile at the camera

The thirst to constantly improve can be achieved if one is never satisfied. Organizations that have this principle as one of their core values try to provide a dynamic platform to their employees, where they can explore their creativity and skills and further enhance themselves.

While celebrating successes is an important thing, just sitting back and getting complacent over them is unacceptable for such companies. The reason why some companies habitually do well is because they know that employees are the most valuable resource.

Nothing compares to an employee who is dedicated and willing to go the extra mile. This requires a company to cultivate an environment that promotes respect and frowns upon politics.

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This post was originally published at an earlier date.